IFB and Crossroads presents "From Closet to Career"
Brian Igel
Last night, Independent Independent Fashion Bloggers and Crossroads hosted an event called, “From Closet to Career.” The idea was to help emerging bloggers better understand blogging as a business. The event opened with a panel about monetizing blogs, featuring me, Jessie Artigue (from the blog, Style & Pepper), Hilary Sloan (from Shopstyle) and moderated by IFB founder, Jennine Jacob. It was an intimate setting, which was very conducive to Q&A, so, in addition to the non-legal stuff, I received a number of questions from the audience about negotiating contracts, trademark searches and forming entities. It was great to get to know Hilary and Jessie, and to share some insights and experiences with them. It was equally great to be able to speak to so many members of the IFB community individually, which I was able to do during the cocktail hour that followed an enlightening (and entertaining) conversation with Garance Doré about her blogging career. In addition Garance’s obvious talent, you can just tell she is a cool chick. Some people just have a certain aura about them. I really enjoined listening to her speak about her humble beginnings and all the steps she took along the way to get to where she is today. It was a great experience, and I can see why IFB is such a valuable resource to so many bloggers. It’s just a great community to be a part of and I’m honored that they invited me to speak.
Blogger Garance Dore with Erin Wallace of Crossroads Trading (photo courtesy of Kat Harris)
The panelists (photo courtesy of Kat Harris)