With the upcoming launch of the new “.XXX” domain on December 6th, brand owners need to act quickly to protect their websites from unwanted associations with the adult entertainment industry.
From now until October 28th, brand owners are entitled to pay a one-time “blocking fee” to prevent the registration of strings matching their names. The names will remain blocked for at least the next 10 years, the agreed upon time that ICM Registry will be responsible for maintaining the extension.
Most famous celebrities have had their names made off-limits when it comes to the new domain. Brands, on the other hand, have work to do. In order to prevent your website from being registered as a “.xxx” domain, the applicant must be a trademark holder, meaning that they have a legal right to be the only party identified with that word or phrase on the Internet. Also, the application must be completed by October 28, 2011.
Bellizio & Igel has begun filing applications for names to be added to the ”block list.” The cost per domain is $375 for 10 years of protection, inclusive of all fees.
Don’t take chances with your brand equity. Contact us so that we can help you protect the brand you’ve spent so much time and energy to build.